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Pfizer, Democrat-led "Accountable Tech" are Blackmailing Twitter
Will they succeed at preserving censorship?
Pfizer is “pausing advertising on Twitter” because it is “concerned that Mr. Musk could scale back content moderation, which they worry would lead to an increase in objectionable content on the platform.”
Pfizer was one of the most significant sources of revenue for Twitter. I constantly saw Pfizer ads and promoted posts, such as this creepy one:
(If you are not sure why “the human brain” becomes so sweaty once pink “science” grabs it firmly from behind, neither am I)
What is interesting is that this advertising pause involves not only Pfizer but other large multinationals with no specific issues related to Twitter censorship, such as General Mills, a producer of popular but unhealthy breakfast cereals.
Who is behind this? Meet a new “action coalition” called “Accountable Tech” that is directing efforts to withhold advertising money from misbehaving technology companies. You may be very surprised, or not, but “Accountable Tech” is packed with Democratic operatives:
Accountable Tech is spearheading this letter to Twitter advertisers:
Accountable Tech joined more than 25 groups to deliver the below message in a letter to Twitter’s top advertisers to demand nonnegotiable requirements for their ad business in the midst of Elon Musk’s acquisition:
To whom it may concern:
Elon Musk’s takeover of Twitter will further toxify our information ecosystem and be a direct threat to public safety, especially among those already most vulnerable and marginalized.
The undersigned organizations believe that Twitter should continue to uphold the practices that serve as guideposts for other Big Tech platforms. We call on you – Twitter’s top advertisers – to commit to these standards as non-negotiable requirements for advertising on the platform:
Keep accounts including those of public figures and politicians that were removed for egregious violations of Twitter Rules – such as harassment, violence, and hateful conduct – off the platform
All these coalitions attempt to influence large advertisers into doing their bidding by withholding ad money from tech companies that “Accountable Tech” wants to punish.
I understand why Pfizer, a company selling the fraudulent “Covid vaccine” and relying on censorship for continued sales, has a vested interest in Twitter continuing to censor vaccine skeptics. However, other companies mentioned above do not have such reasons.
General Mills should only care about selling its cereals. As such, they would advertise wherever the ads would bring future product buyers. So, the pecuniary interest of that company is certainly NOT in pausing their Twitter ads that go along with sports coverage and other non-controversial threads.
Thus, by stopping ads, General Mills acts against its own shareholders. Its management is not blind to this. However, over the years, coalitions like Accountable Tech have acquired significant influence within these companies and boardrooms via various “diversity,” “equality,” and other “stakeholder” commissions intimidating corporate management.
I discussed this previously in a somewhat broader context after Musk made his first Twitter offer. I explained why “free speech” is a threat to very powerful interests:
Not all tech companies succumb to these “silencing coalitions.” Substack is a very successful, profitable platform that said no to all attempts to deplatform “misinformation superspreaders.” Rumble recently told France to bug off with its requests to close certain channels and blocked France. Other platforms like gab are doing just fine financially without these corporate advertisers.
These “fringe” platforms are resisting censorship but involve comparatively few users. What “Accountable Tech” is trying to do is keep the general masses on the largest social networks from learning the truth.
Will Elon Musk overcome this blackmail? Does he even care to have free speech on Twitter? Is he an ally of freedom? Will “Accountable Tech” win and silence us? What do you think?
PS This is El Gato’s take on this Twitter situation: